Content is no longer the king. Contact is king.
In the ‘old days’ if you wanted to get a foot in the door of a big time company it wasn’t so much who you knew but what you knew. Your ability to do the job, no matter what kind of job, was determined by your resume and your interview. Today, things have switched and it is far more important to ‘know people’, lots of people, people who can help you.
Content no longer rules the throne; the energy level has switched to who you know and if you know enough people you will have an edge. You can have the best resume (content) but if you can’t promote that resume to more than one or two employers you don’t get the job. You need a following and the more the merrier.
You have to market yourself and your qualifications. Put together the best resume; get professional help with that if you can. Then you need to get that resume out to the right people. There are many ways to do that including:
- Your family – immediate and extended only who they know don’t work for them!
- Your friends – close or semi-close, a little spam is ok, but don’t look desperate.
- Your neighbors – former and current they all can chip in
- Your Facebook friends – you never know who they might know
- Your Twitter followers – tweets are powerful
The list goes on and the more people who get access to your resume the better shot you have of getting an interview. Make sure your ‘content’ gets into as many hands as possible. Follow-up is important. If Joe Jones says he will get your resume into the right hands at his company, will he? Give him time and then follow-up with Joe, but don’t push.
Always be sure to put on a professional face when dealing in cyberspace. Use a professional looking photo of yourself. You want your followers and friends to want to promote you.
If you are sincere, honest and reliable you want your friends to help you. You want them to want you to be the best you can be. This can’t be accomplished without a lot of personal interaction with those who can benefit you.
You’ve seen the others, the Court Jesters…the silly people who roam the internet without purpose. You have purpose; you want to make sure the world knows it. The world has become a much smaller place with the internet. Use it to your advantage. These days personal brand is not optional, you 100% need your personal brand in order.
You do have to be careful not to get too pushy, too over-the- top. Being eager to get ahead doesn’t mean you should walk all over people to get there. Every word you type when you are online are words that thousands of people will have access to. Do it correctly because it’s not so much what you know but who you know.
Lastly clean up your social platforms, get rid of those drunken pictures our clubbing and acting like a fool. Make sure your posts have nothing that could be seen as not politically correct and make sure your profile photos look good and are of you, not your kids or some beach view.