People have always responded best to visual stimulus and now that everyone has a smartphone in their pocket, this aspect of human nature has only become more exacerbated. Whether you are using Insta Stories, FB Live or Snapchat, there is no denying the importance of video in our daily lives.
As a result of this shift in how we consume media, more and more companies are incorporating video based marketing into their advertising campaigns. To some, this idea may seem optional, but for those who are truly in the know, video is now an essential plan of the marketing plan for any company that wishes to survive 2016 and thrive into 2017.
The exploding amount of video content online makes this reality almost impossible to ignore, even for those who consider themselves staunch believers in traditional forms of advertising. Companies that refuse to embrace this new reality and get with the times are risking getting left behind.
There’s a wide range of benefits that companies enjoy when they begin to use video in their marketing plans. For starters, the utilisation of video in your marketing efforts serves as a major boost to your search engine optimisation. When you add an intriguing or beneficial video to the front page, it is far more likely to end up on the front page of Google’s search results.
And after all, isn’t that what marketing is all about, making sure that your company is placed in front of the widest possible audience? Videos demand more attention from the consumer and since we are currently living in an era where attention spans have never been shorter, including video in your marketing plan has taken on a level of added importance.
Video content is not only more likely to be seen, but it is also more likely to be shared. Video based marketing plans can help every business, from the smallest to the largest, as there is no telling what content will go viral. A business can vault from virtual unknown to the talk of the town in one fell swoop and all it takes is one well-crafted video.
Did you know that a browser is far more likely to watch a video from start to finish than they are to finish your text-based content? When you have an important message to get across, the modern consumer is far more likely to watch your Insta Stories, FB Live sessions and your Snapchats than they are to read a massive wall of text or open your emails.
Companies that wish to survive into 2017 will either need to get with the times or risk getting left behind. Video content engenders a strong emotional connection, is more likely to be seen and shared and will ensure that your company remains on the cutting edge going forward.