Content is no longer the king. Contact is king.

In the ‘old days’ if you wanted to get a foot in the door of a big time company it wasn’t so much who you knew but what you knew. Your ability to do the job, no matter what kind of job, was determined by your resume and your interview. Today, things have switched and it is far more important to ‘know people’, lots of people, people who can help you.

It Is Not What You Know, But Who You Know – Contact is king Click To Tweet

Content no longer rules the throne; the energy level has switched to who you know and if you know enough people you will have an edge. You can have the best resume (content) but if you can’t promote that resume to more than one or two employers you don’t get the job. You need a following and the more the merrier.

You have to market yourself and your qualifications. Put together the best resume; get professional help with that if you can. Then you need to get that resume out to the right people. There are many ways to do that including:

  • Your family – immediate and extended only who they know don’t work for them!
  • Your friends – close or semi-close, a little spam is ok, but don’t look desperate.
  • Your neighbors – former and current they all can chip in
  • Your Facebook friends – you never know who they might know
  • Your Twitter followers – tweets are powerful

The list goes on and the more people who get access to your resume the better shot you have of getting an interview. Make sure your ‘content’ gets into as many hands as possible. Follow-up is important. If Joe Jones says he will get your resume into the right hands at his company, will he? Give him time and then follow-up with Joe, but don’t push.

Always be sure to put on a professional face when dealing in cyberspace. Use a professional looking photo of yourself. You want your followers and friends to want to promote you.

If you are sincere, honest and reliable you want your friends to help you. You want them to want you to be the best you can be. This can’t be accomplished without a lot of personal interaction with those who can benefit you.

You’ve seen the others, the Court Jesters…the silly people who roam the internet without purpose. You have purpose; you want to make sure the world knows it. The world has become a much smaller place with the internet. Use it to your advantage. These days personal brand is not optional, you 100% need your personal brand in order.

You do have to be careful not to get too pushy, too over-the- top. Being eager to get ahead doesn’t mean you should walk all over people to get there. Every word you type when you are online are words that thousands of people will have access to. Do it correctly because it’s not so much what you know but who you know.

Lastly clean up your social platforms, get rid of those drunken pictures our clubbing and acting like a fool. Make sure your posts have nothing that could be seen as not politically correct and make sure your profile photos look good and are of you, not your kids or some beach view.



Business card networking is DEAD, you need to be SOCIAL networking. Are you ready?

Day 22 of 30 Day blog challenge.

Hi Friends,

I have some bad news today, the traditional way of networking is DEAD, that is right, you can not longer expect to go to a networking event and hand out business cards or collect them and see your business grow.

We live in a time where everything is high-tech and people are looking for high touch experience when they meet with you. They need to know that you care and you have their interest at heart.

Of late I have started to connect and network using social media and other alternative way.

Here is what I do, when I am at a networking event and people ask me for a business card my response is I don’t have one, let’s connect on linkedin or FB. This enables us to be in contact a lot easier then emails, because let’s face it, email is the new snail mail.

Using SOCIAL media is the new way of networking, over the past 4 weeks I have been revving up my social activity and the amount of like minded and amazing people I have meet via comment chats or direct messages is unreal. The amazing thing is that I can be doing this kind of networking 247, while I am on the train, while I am multitasking and for the hell of it, even in bed in the last hours of hustle.

I 100% still go to networking events as you need to be see to be heard, in fact these days when I go to networking events I try to be more involved with the organization of the event or even be a speaker at the event. If you really want to be noticed then hands down you need to be on the stage, that gives you the best possible chance to meet the most amount of people in the room, with the least amount of effort. Sure that makes Tim Ferriss very happy.

Listen more than you talk, use your ears and mouth ration 2:1 Click To Tweet

My networking tips in somewhat order.

  • Be clear on who you would like to meet and why?
  • Your goal is to have people, Know, Like and Trust you!
  • Be the speaker of the event or host, if that is not possible be the one person in the room that people want to meet.
  • Start conversations by asking simple but open ended questions.
  • Networking is like dating, don’t ask for marriage on the first date.
  • Listen more than you talk, use your ears and mouth ration 2:1
  • IF and only IF you have enjoyed the chat, thank them for their time and ask if they would like to continue the chat after the event.
  • Add on social on the spot! if you have to, get a business card. (Read below what I do when I get a business card)
  • The next day follow your new friend around on social, not stalker style either, DO NOT like old photos that is wired)
  • Then you Jab, Jab, Jab and then Right Hook! (If you don’t know what this is then you need to subscribe to be alerted of my podcast, i’ll be covering that off soon)
  • JV, Partner, Guest Blog, Do lunches and help each other grow & win, win, win!

What I do IF I happen to get a business card

In fact, I often don’t even take the card from them, I simply take a photo. Why? Great Question, not only is it more environmentally friendly, but it enables me to email it to my VA who will try to find the person on social, send friend request and then types all the info right into my iCloud contact so just like BAM the details are in my phone! hey presto! Surly as business owners our time can be used to solve greater problems. right?

Hope you have enjoyed this, please comment below your networking tips, tricks and success.


What’s Habit Got To Do, Got To Do With It?

Day 4 of 30 Day blog challenge.

Hi Friends ever wondered why so many companies offer free trials, lets face it, they are not doing it to be nice at all, this my friends is a marketing tactic that works! It all about building habit. It’s the same reason McDonald’s hosts kids birthdays.

If you have a product or service that you can offer a very low or free trial, I can assure you that your business will explode. Netflix is another example, they know if you get in the habit to having Netflix during their 3 months free trial, and you have regular Netflix and chill nights, then you are not going to cancel and in fact you will be a customer for life.

With any business idea you never want to change the way people do things, but you do want to alter their habit. Like Uber, you are still booking a car of some sort, you are just doing it via a different app. Still gets you from A to B. right? Do it enough times, get some free credits, refer a friend and bam this is now habit and you will never go back. it become the new you!

This is the same reason why you need to stick at something for at least 30 days, 60 is ideal. When you form a habit you move it from your conscious mind to your unconscious mind.

When you form a habit you move it from your conscious mind to your unconscious mind. It becomes the new you! Click To Tweet

This is why I decided without hesitation that I would do the 30 day blog challenge. I want my blogging to become just as natural as me breathing. I just do it to survive.

Next year is going to get crazy, working on so many new and exciting things, can not wait to share them in the next few weeks!

I am looking for like minded and amazing human beings to get around so fee free to connect if you are keen to co-create some amazing shit in 2016.

You ready?