There are blogs, websites, videos, social media channels, and multiple media outlets for entertainment. One newer social media fad that is up and coming and becoming more popular are podcasts. Podcasts are taking over radio talk hosts, TV shows, talk shows, and other video streaming outlets, and becoming a top entertainment usage.
Podcasts are known as short episodic media files that provide information, or entertainment to the viewers. They are sometimes liaisons for audio, web, and portable media players. Podcasts are becoming more and more popular over the last two years. From 2008 it was at a 9% listening rate, and now in 2016 it has a 21% listening rate. Monthly memberships have now grown up to 75% since 2013, and are up to 57 million viewers annually. Companies are now also beginning to use short podcasts to grab the attention of consumers and it is helping with marketing while keeping costs down.
Viewers get all most any information they want with the podcasts and they can listen whenever and however they want. You can find any podcast for any part of the world online and download them, or stream them. An example is my podcast the Razor Sharp Show… One of Australias Best Podcast… I know I might be a little bias! Podcasting has allowed me to connect with come amazing business greats like Michael E. Gerber author of Beyond The E-Myth
A reason for podcasts being so popular these days is the fact that is is on demand. Consumers can take this on the go and listen whenever they want. You can listen in the car, in the gym, while you are running. These podcasts are about anything and all things. Consumers determine what they want to listen to and how much. They are taking it to them wherever they go, you can see people driving with them, waiting for the bus with them, and just about anything! You can blame podcasts for the reason we all have stopped talking to each other.
Podcasts are quickly turning into the new blogs and faster way to get the news and opinions for the viewers who want it. You get to choose what you listen to and you get to listen to it whenever you want and wherever you want. Blogs are currently declining in popularity and turning into podcasts, due to the flexibility and technological advances that the podcasts are giving to viewers and creators everywhere. We are seeing a new and upcoming way to get entertainment and news!
There are podcasts about everything so get browsing and start subscribing!